Expert

Julie McNealis

Julie is a Content Strategist with a rich background in demystifying complex B2B software topics, delivering actionable insights, and fostering deep engagement within the modern tech industry.

Hands On Customer Education

Best Customer Education Software for Customer Success Teams

We built the same product academy in eight platforms and the thing that separated them was not video polish or course count. It was whether a completed lesson ever reached the success team as a signal. Some tools are gorgeous course studios. Only a couple treat learning as a retention metric.

Jul 13, 2026

Hands On Customer Service Automation

Best Customer Communications Management Software for Multichannel Messaging

We ran the same WhatsApp, Instagram, and SMS test conversation through ten platforms that all call themselves multichannel messaging software, and the surprise was how little they agree on what the phrase means. Some are shared inboxes. Some are developer APIs. A few are marketing funnels that added an inbox later.

Jul 04, 2026